| The paper is analysis and researches the mudan scenery tour from the point of strategic management, and composed by case text and case analysis.This thesis is divided into four parts:Chapterâ… :purpose and meaning, the research idea and methods; Chapterâ…¡:introducing the situation of the gu county mudan scenery company, and the planning and implementation.The company operating and the problem is studied by the theory of strategic management. Chapterâ…¢:adopt the SWOT analysis and find out what is the advantage and disadvantage, the opportunity and challenge, and adjusting the strategic. Chapterâ…£:analysis of the above sections, for example the company's long-term sustainable development to the proposal.Cases specifed the gu county mudan touring development Co., LTD., from planning to implement, only five years, has built a large-scale integrated tourist resort in Shanxi with peony flowers ornamental, tourism vacation, travel and sightseeing, fishing and hunting life in the countryside by outward business, and became famous scenic spot. Also pointed out the mountain people are facing a series of problems while in the developing the tourist.The case analysis part:based on SWOT analysis tool, analyzes the resort's environment, in the end of the paper, the author propose some thinking of solving problems. |
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