Research On Integration After Merger And Acquisition Of The Enterprise Based On Value Chain

A large number of failure cases of the enterprises showing that the integration after merger and acquisition is the critical point which determines performance of enterprises merger, and it is a more complex job. The aims of merger are to improve the core competitiveness of the enterprises, obtain more profits, and achieve the maximization of value. The value chain theory is the enterprises theory essentially which research how to attain and maintain the competitive advantage of the enterprises and create more value. Based on the present situation and problem, how to make the mergers success and maintain the competitive advantage and do a good job on the integrations after the mergers and acquisition, it needs a new theory to help the enterprises merger and acquisition.From the situation of the research, we can find that the research about the connection between the merger and acquisition integration is less, and the basic research about the integration after merger and acquisition based on the value chain is not much, and the study about the basic goals, principles, thought processes of the integration after merger and acquisition based on the value chain, is in-depth. So this paper establishes a more specific system of the merger and integration, on the perspective of the value chain integration, in which makes the customer value maximization as the basic goal.Firstly, through the related literature review, this paper elaborates the research background, the research purpose and meaning, summarizes the results of relevant research and main problem, and makes it clear that what is the foundation of this study and what is the specific problem will be solved. Secondly, this paper does some work on the study of related basic theme, which discusses mainly the theoretical basis related to the subject (including the value chain, the merger and acquisition integration and the merger and acquisition integration based on based on value chain).Thirdly, through the fundamental connotation and thought of the merger and integration based on the value chain, this paper discusses the fundamental principle about the integration after merger and acquisition based on the value chain (including the goals, principles, methods and the steps). Fourthly, this paper emphatically from four stages discusses their concrete integration methods and strategies which include the suppliers, internal resources, sales channels and customer; Finally this paper uses some cases to test and verify the principle of the integration after merger and acquisition based on the value chain.In the end this paper makes some summarizations, pointing out the insufficiency and the future direction on the research.