A Tactics Research On The Core Competitiveness Of Shanghai Huili Marine & Trading Co

Along with the development of Global industrial structure regulation and global economic integration progress, as an important part of transportation, shipping is always closely with economic and social development, but also become a barometer of forms of economic development. Ship's store and spare parts supply is the shipping supplementary and develop complete shipping. Facing on the influence of the factor of complicated international and domestic economic environment, the forthcoming shipping supply market will be increased fierce competition. Facing on the chance and challenge of after economic crisis, only the core competitiveness of the sustainable development of the enterprise can be survival in the varied external environment and fierce competition. But China's shipping supply company in the face of the depression of transportation environment and fierce competition in the industry, only continued transformation way of thinking, establishing crisis consciousness, and establish and improve enterprise's core competitiveness, to achieve greater in the competition.Based on the ship supply enterprises-Shanghai Huili Marine & Trading Co (hereinafter referred to as the "Huili Marine"), the core competitiveness of enterprises is analyzed and studied. And provide to put forward some countermeasures and suggestion for promotion of their core competitiveness. Firstly, starting from the competitiveness theory about the core competitiveness of the connotation, basic attribute of this review, establish the theory basis; Secondary this paper briefly introduces the theory and method of existing competitive power evaluation of various evaluation methods of the comparison and analysis. Thirdly, this paper discusses the development and prospect of China's ship supply industry, enterprise's competition situation as well as the internal and external factors of enterprise's competitiveness are analyzed, clear out Huili Marine in market competition advantage and disadvantage; Fourthly, according to the internal and external influence factors of enterprise's competitiveness, establish ship supply enterprise's core competitiveness evaluation index system and the core competitiveness of the Huili Marine and part of typical competitor are analyzed, clear out Huili Marine in China's ship supply market competition status; Fifthly, on the basis of the above analysis, to raise some countermeasures and suggestion for rearing and upgrading of their core competitiveness.