Study On The Development Alternative For The Project Of Financial Harbor And Public Services

In this paper, the research is the group company of mingdayihang making the project development strategy formulation and choice for a BT project.Firstly, this paper analyzes the background and significance of the study. Along with the economy development, more and more larger project gathered in gradually at the north of Shenyang. So this region produced the inner financial service demand. The construction of the financial port just can meet this demand. This program will be a good complement for the financial structure of Shenyang. It is also a support to the development of financial planning.This project aims to establish an administrative service center, which contains citizen services, investment services, public security, procuratorate and so on. So the dispersion of the functions of the government sector can concentrate to one place, and provide corresponding, unified service to the people. It can realize the information sharing and business synergy between different departments. Through this project that citizens can no longer need to find all the functions of the government sector respectively in administrative departments, the problem can be reserved in one place. The whole service projects, operation procedures, the service time limit and management rules of the administrative service center are public. The quality of service is supervised by people. Setting up this administrative service center is a system reform and discard to the traditional administrative system. It is a reform and innovation. Through the examination and approval, approval items for public office on all process, administrative service center make administrative activities process, the use of administrative power transparently. To build an efficiently, coordinated operation, service-oriented government norms of behavior lay the good foundation. This paper combines the theoretical analysis and practical investigation. It analyses the SWOT of the company. It includes the company's development process, company and organization of the project department establishment, personnel situation, the financial situation, schedule, quality and cost control ability, purchasing and marketing management ability. Then find out advantages and weaknesses in existing competition for the company. All of these are objective. Through these analyses, we can establish the actual development strategy, and then make the target goal in the actual appropriate strategy implementation process can be realized. This paper expounds the project management theory, strategic management theory, market marketing theory (4 ps) and so on.The plan for development of northern Shenyang (2009-2012) points out that speed up the construction of the urban core. Through the core of shenyang new north station, speed up the construction of the new north station of shenyang, shenyang metro line 2, ShenTie north terminal of the inter-city railway terminal, public transport and long-distance passenger-transport bus composed. It makes public service center and square as the main part of the administrative center. Making large-scale shopping mall, star hotel, large professional wholesale market as the trade center.Around the project development strategic objective, this paper discusses a series of practical work: to select a suitable competition strategy mode, choosing the right target market, to make project image orientation strategy, product positioning strategy, choosing target customer. According to different customer groups, I analyses differently. It lays a good foundation for the success of the project development. In the guidance of the development goal, it implements mix and effective marketing strategy. It includes product strategy, price strategy, channel strategy and sales promotion strategy. Effective marketing executive and control, organize marketing resources in marketing plan, and the implementation scheme to implement effective control process, through the implementation process of the feedback information of market plan evaluation to improve, all of these can ensure that the marketing the realization of the goal. Through this paper we can deserve the following conclusion:1. When the financial port is completed, it will have financial background service functions. Because of its high content of technology, senior talents dense and good for employment, it has become the major domestic enticing objects.2. The construction of the financial port can promote employment of local and surrounding areas. It will bring a large number of employment opportunities. According to preliminary estimate, it can bring at least 20000 people in employment, when the financial port is completed. At the same time, it will train a large number of financial talents. The quantity and the quality of the financial population, is the measure for a city whether it can get to regional or national financial center or not.3. In the long run, as the development of financial service area, the long driving effect obviously. The direct investment for this project is beyond 3 billion yuan. The project can drive the development of software, information technology, electronic, talent training and service industry and so on. Through this, largely increase the proportion in the modern service industry. It gathers together financial resources, including financial assets, financial enterprise, financial business, financial information, financial talents, these bring the scale benefits and external effects. It promotes industrial resources and industrial chain the each other .The finance can play better in financing, financial allocation of resources, industrial upgrading, risk prevention, information collecting and distributing and so on. Try its best to satisfy the needs of all kinds of financial services. Promoting the economic develop quickly and well.