Study On Project Market Positioning Of Poly Jinjiang Forest Whisper Garden

According to the basic national conditions, today’s real estate industry as a pillarindustry of our country, but also China’s tertiary industry, it’s a good development, eitherdirectly or indirectly affect the impact of national economic development and changes inGDP indicators. Today’s real estate industry has long been a buyer’s market from a seller’smarket, and gradually becoming more mature, but in actual operation process, the real estateindustry problems is endless. Where the lack of market positioning is the key cause of theproblem, we all know, real estate is the support from the whole national economy,meanwhile, also has a regional real estate industry, it will because of the regional economy,culture, customs, and even the existence of such factors as consumer various differences onthe property outside of the requirements also vary. So, if the real estate industry always onlyemphasizes on the lot, the lot of factors affecting its positioning as the only factor, it willlack a selling point in the true sense and loss of competitiveness. Therefore, the Chinese realestate development enterprises need from the overall situation, the use of market positioningtheory of regional real estate market analysis system, which combined with the actualsituation to develop regional markets. This paper will Study on project of Poly JinjiangForest Whisper Garden as a case study, market positioning as the center of the real estatemarket positioning in-depth analysis and research.