On The Study Of The Spread Of Agricultural Technology Path And Influencing Factors

It is proved that the incomes of farmers, agricultural efficiency and rural development strongle rely on the progress and development of agricultural science and technology. Although our country's innovation of agricultural science and technology are emerging, and a large of number of achievements also through the identification and award every year, the most achievements of agricultural science and technology's penetration rate and its coversion rate is very low. It is important to solve the"Three rural"issue through the effective measures and path to disseminate the agricultural technology innovation and convert its potential productivity into real productivity.In the first place, this study investigated the current situation path of diffusion of agricultural science and technology by means of questionnaire and talking with famers and diffusing agent in Huangze Town, Shihuang Town and Pukou Street, Shengzhou City, in order to found out the path errors and problems in diffusion of agriculturual science and technology through empirical investigaiton.In the second place, the study investigated the influence factors in diffusion of agricultural science and technology and famers think what affect the diffusion of it. The result shows that the effect of diffusion of agricultural science and technology being greatest impacted by the source credibility from communicator, the content of the spread of agricultural science and technology, government organization, the mass media, interpersonal's relationship, famers'cultivation and its economic conditions.Finally, base on the research result, some countermeasures are put forward to improve the dissemination of agricultural science and technology in account of the different roles in which play from the government, mass media, proffesional organization, agriculture industry organization, interpersonal's relationship.