Influencing Factors And Countermeasures Of Agricultural Science And Technology Dissemination In Rural Towns

Diffusion of agricultural science and technology is defined as to diffuse knowledge and information of agricultural science and technology by variety of means. I investigate current situations of diffusion of agricultural science and technology by means of questionnaire and talking with farmers in Yanan Town, Jiangnan District, Nanning City, the result show that the farmers think what factors affect diffusion of agricultural science and technology. The relativity between four diffusing agent, disseminator, acceptor, medium and information and diffused effect is analyzed. Based on that, some countermeasures and suggestions are put forward to improve diffusion of agricultural science and technology in rural township to provide reference for strategy of diffusion of agricultural science and technology, so that accelerate development of diffusion of agricultural science and technology, improving conversion rate of agricultural science and technology to improve agricultural efficiency, increasing farmers' income.First, the investigation spread of agricultural science and technology status. Including the investigation and dissemination of agricultural technology system of team building and management structure, operational mechanism, the survey of agricultural science and technology in the main mode of communication, investigation and analysis of the farmers that the dissemination of agricultural science and technology to the existing problems.Second, the elements of communication and dissemination of relevant results. Analysis shows that the propagator (information sources) the credibility and interpersonal communication, by-the quality and attitude of the media, agricultural science and technology content of the information disseminated by the choice of agricultural technology dissemination effect of a relatively large.Finally, how to do a good job of township dissemination of agricultural science and technology made a number of practical measures and recommendations. First, we must strengthen and improve the dissemination of agricultural technology system of the main building, construction, agricultural services to the town centre as the main body to promote the new ATM system, strengthen agricultural technology dissemination system township team building; establishment of diversified agricultural scientific and technological input system. The second is to improve the township agricultural technology dissemination service system. The third is to expand vocational education and training to strengthen agricultural science and technology. The fourth is to do a good job in the media building, improve the mass media. Fifth, we must choose the right spread of agricultural science and technology content. Six people-to-human transmission is to play an important role.