Research On The Farmers Received Agricultural Information Channels And Its Influencing Factors In Neijiang

With China’s agricultural modernization forward, the entire agricultural system will also be involved in the globalization wave of information technology, the richness of the agricultural information resources become around the key to the development of modern agriculture. Agriculture as weak industries, faced double the risk of natural and market. Large number of agricultural information resources and distribution of a wide range of forms. Under the new situation of China’s accession to the WTO agriculture is facing competition in the economic globalization, agricultural efficiency and farmers’income can not be separated from the accurate, timely agricultural information. Strengthen agricultural information to promote the transformation of traditional agriculture, sustainable development of agriculture, has a special significance.Agricultural information, not only can reduce the residents’income gap, but also vigorously promote rural economic structure adjustment, smooth solution for our "three rural issues" further promote the rapid development of China’s rural productivity has important significance. China is a big agricultural country, agriculture information technology, and will vigorously promote the development of agriculture, the fundamental way to speed up the construction of modern agriculture, and improve market competitiveness of agriculture. Agricultural information are important measures to solve the problems of the urban-rural dual is both co-ordinate an important point, it will help to promote farmers’ income, with the rapid development of the rural economy, to achieve "the development of production, an affluent life, civilized rural wind the goal of the new socialist countryside construction, clean and tidy village and democratic management", provided a strong guarantee,In this study, questionnaire-based, supplemented by literature, case interviews to collect data. Neijiang Tianjiazhen farmers for the study, randomly selected sample of164farmers as a survey of the study, the surveyed farmers obtain agricultural information content as well as farmers to investigate the attitude of agricultural information, analysis of the obstacles put forward practical countermeasures and suggestions to promote agricultural information dissemination of agricultural information dissemination.The results of this study show that:(1) in the current rural interpersonal communication channels in the information dissemination of agricultural technology has played a vital role;(2) the effectiveness of agricultural technology information dissemination channels affected by many factors, farmers technicaldemand can not get the greatest satisfaction;(3) channels of information dissemination of agricultural technology, there are some negative impact on its functions subject to certain distortions.This study proposes countermeasures and suggestions:(1) to vigorously develop education for farmers, raise farmers’ information-gathering capabilities;(2) create a unique channels of information dissemination of agricultural technology;(3) to standardize the communication channels, highlighting the usefulness of the information;(4) to strengthen the channels of information dissemination of agricultural technology integration, comprehensive advantages.