| Traditional personnel management as a result of the many defects of modern human resource management emerged. With the development of human resources began thinking of marketing attention. Because a sense, marketing is a person-to-person activities, the study of human resources for the company's marketing activities is also very necessary. Enterprises to deal with new ideas to staff, to the perspective of marketing organizations to develop human resources and their efficient use in order in the increasingly fierce competition in an invincible position. In this paper, internal customers and external customers of the concept, led to the concept of marketing, human resources. Human resources is the rational use of marketing and business, directly or indirectly related to human resources to human resources as the fundamental, the use of a variety of marketing tools to conduct a series of marketing activities to achieve a business target marketing idea. It can be divided into internal marketing and human resources business human resources and external marketing.Since the postal enterprises operate independently, through the joint efforts of all staff, the living conditions of postal enterprises and business development, great changes have been, generally speaking, to reverse the loss of the initial situation. But the postal business as a large state-owned enterprises, are still used in traditional systems and mechanisms-based management model, in the face of an increasingly mature market economy and complex situation of fierce competition, the postal enterprises to adapt to a market economy poor, unresponsive, to deal with ability to survival and development of an unprecedented challenge. In order to reverse the passive situation, we have a deep examination of postal enterprises in the system and mechanism problems and prescribe the right remedy, through the reform and integration, the establishment of a market economy and the modern postal enterprises a new mechanism for human resources management in order to further speed up the Post the pace of enterprise development, and promote the postal modernization process.This article to Ningxia Post company for example, in accordance with the human resources Marketing Theory, analysis of the Ningxia Post company of Human Resources Management the current situation and problems, Ningxia Post company to build a human resources post marketing model, Ningxia Post analysis of internal human resources marketing,and for different objects to a different strategy. Finally, the Ningxia Post company of human resources marketing mode of the application of safeguards.In this paper, a detailed analysis of the Ningxia Post company's internal general manager,line managers, staffs marketing. It can thus be seen,human resource marketing of Ningxia Post company guidance the Ningxia Post company's Business activities. |
