Research On The Brand Building In Chinese Real Estate Market And The Practice On The Brand Building Of Beijing Capital Land LTD

In recent years, the strategy which take brand as the core started to be a dominant position in the real estate industry, with the industry increasing competition, products homogeneity increasing gradually, consumers brand awareness raising gradually. The report brings forward the ways that the real estate business build the brand through the study of status and problem of the real estate industry. At the same time, this report also brings forward a number of brand development models through analysis of some well-known real estate companies.As well-known Chinese real estate enterprises, the brand problem also highlighted in the process of rapid expansion. It is a very worth considering, how to be an invincible position in an increasing fierce competition environment.This innovative points of this report:1. Study of the real estate business brand-building channels;2. Comparative Study of the domestic real estate business models of cultivating a brand;3.Analysis of Beijing Capital Group brand problem and putting forward the brand strategy of development.This report put forward the brand-building ideas and practical recommendations through the brand status of the real estate industry and real estate companies on brand strategy thinking, and combining Beijing Capital Group own characteristics,.