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Study On Class Culture Construction Of Jinan Long-distance Bus Station

Posted on:2012-03-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2219330368489514Subject:Business Administration
Abstract/Summary:PDF Full Text Request
How to carry out enterprise cultural innovation and put it into fundamental departments and personal employees is still the major issue faced with by our enterprise culture construction. Team culture is the appearance of the specific application of the corporate culture, and the core component of enterprise culture. In this paper, based on existing research, according to team culture theory, combined with field survey data, using the fuzzy comprehensive evaluation model, the paper deeply researches present situation and exsiting problems of Jinan Bus Terminal team culture construction, and give some advice for the problems in order to promote ability of culture construction, and provide useful theoretical guidance and path selection for the future of Jinan Bus Terminal team culture construction. It will have a good reference to similar culture construction of companies.The content arrangement of this paper is briefly introduced as follows:Chapter I, preface. The main contents cover research background and significance, research contents and methods, and research innovation. From the perspective of company culture, the paper reveals its research purpose, meaning, content, and method.Chapter II, class cultural theories and its research trend. The present theory on class culture is fragmented and unsystematic, far away from the achievement of comprehensive theory system and framework, which can't afford the task of effectively directing the construction of class culture. Combining with the existing literature, the paper combs class culture theory in the hope of offsetting the defect. The Chapter describes the class culture theory system from its connotation, constitution, status and role. In addition, through a more systematic and dynamic study of the team culture, revealing the problems of existing research, it provides the corresponding theoretical methods and tools for the study below.Chapter III, the present situation of the class cultural construction of Jinan Long-distance bus station. Jinan Bus Terminal has been active in fostering team culture, and quite effectively made a series of initial results, but there are obvious shortcomings. This chapter based on the field survey, comprehensively analyze the remarkable achievements and its reasons in Jinan Bus Terminal team; at the same time, the chapter also analyzes the defects and deficiencies exsiting in the cultural construction of this station, which provide practical and analysed basis for the team culture measures.Chapter IV, the evaluation of the class cultural construction of Jinan Long-distance bus station. This article in theoretical analysis's foundation, takes the fuzzy comprehensive evaluation as the basic tool, rests on its class cultural construction practice, combines the spot investigations and survey result, from three aspects of the measures, empirical evaluation as well as the result of the class cultural construction, the paper makes a comprehensive evaluation of the present situation of the class cultural construction of Jinan Long-distance bus station.The evaluation has provided the full and accurate data basis and theoretical basis for the class cultural construction of this station.Chapter V, the problems of the class cultural construction situation of Jinan Long-distance bus station. According to the practice of the class cultural construction of Jinan Long-distance bus station, using field research and survey results, from organizational management and corporate culture perspective, the chapter deeply analyzes the exsiting problems of cultural construction in Jinan Bus Terminal team.Chapter VI, the measures and suggestions of the class culture construction of Jinan Long-distance bus station. Based on theory analysis and investigation results, for the problems of the class culture construction of Jinan Long-distance bus station, the paper puts forward to the construction measures and suggestions from two aspects of perfecting class system construction and highlighting innovative class culture construction.
Keywords/Search Tags:class culture, measures and suggestions, Fuzzy comprehensive evaluation, Jinan Long-distance bus station
PDF Full Text Request
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