Patent Information Analysis And Utilization Of Independent Brand Automobile Companies

At present, with the rapid development of China's own brand of automobile, the number of own-brand automobile companies continue to increase, companies increased their strength and the production and sales grow rapidly. Chery, Brilliance, BYD, Great Wall and other independent brands automobile companies have set up assembly plants in the overseas, to enter the international market. But China's own brand car companies less competitive, the level of auto companies and foreign well-known disparities that exist between. Own brand vehicles company have low competitiveness in the "high,new, sharp" and other core technology field. Its technical performance,quality and safety aspects compared with similar foreign products still a wide gap.Faced with an increasingly prominent problem in energy, resources, environment, automotive power in the energy,shape,structure,function and materials, etc., are to reform, which is a good opportunity for own brand vehicles company chasing foreign well-known auto companies. Innovation is an important symbol of auto power, is the main ways for own brand car companies meet the challenges and opportunities,is a necessary requirement to respond to more intense international competition. Quantity and quality of patents is an important symbol of innovation. Compared with foreign well-known car companies, patent awareness,patent quality and quantity of own brand car companies are poor. And the foreign well-known car companies utilize core technology patent as a tool to form their own brand patent barriers. Therefore, own brands car companies to strengthen patent information analysis and utilization is extremely important. This paper based on the independent brand automobile enterprise patent information analysis and utilization as the research object,from on macroscopic analyses the existing problems of patent information analysis and utilization in independent brand automobile enterprise.In reference to the successful experience of foreign car companies, put forward countermeasures for the independent brand automobile enterprises to strengthen patent information analysis and utilization; From the microscopic,using patent map as analysis tools,make the independent brand automobile enterprises into detail patent information analysis, and put forward the concrete strategy in invalid automobile patent utilization. The paper divides into four parts:The first part (chapter 1) is introduced in this paper the research background and research significance, the research content and method, and domestic and foreign patent information analysis and utilization status;The second part (chapter 2) analysis of independent brands car enterprise patent, based on the status of the foreign patent information analysis and utilization of experience, puts forward the independent brand automobile enterprise patent information analysis and utilization strategy;The third part (chapter3-7) analyze independent brand automobile enterprise patent information,analyze its major rival patent information, analye failure auto patentinformation and new energy patent information of independent brand automobile enterprise;The fourth part (chapter 8) is the full text summary. Given the research summary, this thesis points out the innovation of this paper and insufficient.Through the independent brand automobile enterprise patent information analysis and utilization research and found that there are advantages and disadvantages, for independent brand automobile enterprise tracking technology development trends, establish technology research and development direction, understand competitors, avoid patent risk, patent warning and formulate provide the information service for the patent strategy for automotive industry planning and strategy decision-making, provides the basis.