Shaanxi Telecom Training Center Services Marketing Strategy

Modern society, more and more companies starting to focus on staff training. This demand with the corporate training market also began a fierce competition. This paper is based on the background of Shaanxi Telecom Training Centre for services performed by analysis of marketing strategies. Training center in order to improve market competitiveness.The first paper was read the relevant literature, studied the theory of service marketing and service Marketing into the development process, and as a theoretical basis for the paper.Second, a careful analysis of the communications industry papers in training status, based on the model using PEST and SWOT analysis of the training center's environment is analyzed, and points out its problems in the competition. Then the use of STP strategies for market segmentation and the corresponding selected for the training center's target market, develop a market positioning strategy;Finally, the above analysis, the paper is to develop a training center of Shaanxi Telecom service marketing strategy. Raise awareness of the services marketing, training, market research, training, project development, trainer, management, improvement of service facilities, service prices and scientific service channel optimization strategy.Paper training center for guide services Shaanxi Telecom has a strong marketing guidance, but also for other training-related services drawing.