M Art Training Center Marketing Strategy Research

Due to the "less input, high-income" characteristic, Arts training emerges in large numbers in recent years in everywhere. But because of the limitation of financial capacity and consciousness, they don't focus on marketing strategy formulation and in the implementation of the marketing strategy with blind and capriciousness; finally lead to the effect of marketing target completion is not obvious. Therefore, it is very important to help these agencies know the importance of marketing strategy, and let them master science formulation marketing strategy method.As a small art training institution, the main business of M Art Training Center is engaged in the art training of College entrance examination and Children. With the saturating of the art market, it will have more competitive, but the company's operations management can not meet the needs of development. How to build up the operation management model which fits the needs has become the main problem. Based on marketing management theory as a foundation, first according to PEST analysis model, That is, it describes the Center in macro environment from the politics, the economy, the social, the technical four aspects,and utilizing Michael baud's five strength model to analysis profession competitive pressure; Simultaneously, it carries on the objective evaluation to the enterprise form the market, management; at last it utilizes the SWOT method to analysis the strengths and the weaknesses, the existence opportunity and the threaten, with STP, and then comes up with the competition strategy.so in this foundation, according to products, prices, sales promotion, and channel aspects, using 4ps marketing theory, it puts forward the specific marketing strategyThe result of the study is of great impotence and directing significance to the marketing management of M art training center, and has a certain reference value to the research of business marketing strategy.