Intellectual Property Strategy In Modern Agriculture Park

Intellectual property rights in agriculture has always attached great importance by all levels of government, the Central Document No. pointed out many times to strengthen the agricultural high-tech research, according to focus on "protection of agricultural products registered trademarks, geographical indications and famous brand", "Strengthening of intellectual property rights in agriculture protection. " The central and Shanghai municipal government attach great importance to intellectual property issues of agriculture and strong investment in Jinshan Modern Agricultural Park for the promotion of the implementation of intellectual property strategy has played an important role.Urban agriculture as part of Shanghai, Jinshan Modern Agricultural Park and actively explore new areas of intellectual property rights, the implementation of IP strategy, focusing on the intellectual property system in the mechanism innovation, management, business model innovation, and cultural training in such areas as exploration and practice, this study PEST analysis of policy, economy, society, technology, and comprehensive analysis of all factors of external influence zone; through the use of "SWOT analysis" conducted on the Jinshan Modern Agricultural Park, SWOT analysis and strategic studies, according to a certain order of the matrix is SWOT factors to line up the idea of using the system, the various factors match each other, so be analyzed, obtained a series of conclusions and measures the corresponding strategies.Finally, based on the conclusions presented Jinshan Modern Agricultural Park in IPR creation, protection, management, use and other four aspects of implementation measures.