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Study On The Development Strategy For Qin Huang Dao Tourism

Posted on:2013-01-18Degree:MasterType:Thesis
Country:ChinaCandidate:Y M GuanFull Text:PDF
GTID:2219330362963110Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
With the tourism industry is tourism resources, tourism facilities as a condition toprovide travel tour services to tourists. tourism is an important part of the tertiary industry,is determined to the new growth point, known as "smokeless industry" and "invisibletrade". Qinhuangdao is the only named after an emperor of the city name, is the firstopening up of China's coastal port cities, is the first country named outstanding touristcity, with a unique tourism resources and geographical advantages, tourism industry has along history. But the development of tourism was slow so urgently required developstrategic guidance. Writing this article not only developed a strategic system for tourismdevelopment in Qinhuangdao, pointing out that the focus of tourism developmen,and aguidance for the economic development of Qinhuangdao.This paper uses the inductive and deductive methods, combined with case analysisto improve Qinhuangdao city tourism industry development strategy.Firstly, the paperdescribes the background and significance of strategic studies for development of tourismin Qinhuangdao, an overview of the development strategy of tourism developmentprinciples and related theories, so as to provide theoretical basis m for tourismdevelopment strategy in Qinhuangdao. Secondly, Qinhuangdao tourism internal andexternal environment was analysed, using SWOT analysis, points out the tourismdevelopment strengths, weaknesses, opportunities, threats in qinhuqngdao, therebyclearly defining the direction of tourism development of Qinhuangdao.Finally, ThroughQingdao and Dalian tourism development strategy of tourism, points out Qinhuangdaotourism development strategies and objectives, towards the development problems oftourism in Qinhuangdao, to develop a suitable strategy for the development of thetourism industry itself Qinhuangdao.
Keywords/Search Tags:Qinhuangdao, Tourism, Development Strategy, InternalandExternalEnvironment, Swot Analysis
PDF Full Text Request
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