| Compass Information Technology Co., Ltd. is a high-tech companylocated in Zhangjiang Hi-Tech Park, Pudong, Shanghai. It is engaged inproviding the Project management and technology,and other services for theU.S. electronic design companies in the period of new products introductionand mass products.Due to the development of global economy, the improvement of the ITtechnology and the growth of electronic products needs, the new electronicdesign and production market grew up dramatically in a very few years. As aresult, lots of U.S. electronic design companies and generation of electronicproducts processing enterprises in China are attracted in the market. Frombirth in 2009 experienced a lifetime, Compass has now entered the growthstage.Based on the objective of Compass, the thesis studies the Macro-socialenvironment for the entire method of analysis using PEST. The thesis alsoanalyzes the internal resources and outer environment of Compass, analyzesthe strength and weakness of Compass and the outer environment'sopportunities and threatens.This paper made a suitable development stratage for Compass InformationTechnology Co., Ltd. That is Compass should insist on its market location, and aim to become the industry benchmark for enterprise. Furthermore, thispaper analyzes the needed measures to make Compass reach thedevelopment stratagies. |
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