The Study On Enterprise Cultural Development Of Nanjing K. Wah Construction Materials Company

Corporate culture is a hot topic in both academic and business field, a new theory on modern business management following the experience management theory and scientific management. ConstructionAs a subsidiary of K. Wah Group of Hong Kong, due to the cultural differences between Chinese and HK companies and employees, Nanjing K. Wah has certain limitations in the developmentConstruction of corporate culture, which hinders the healthy and fast growth of the company. In this context, corporate culture is particularly necessary. This paper integrates the relevant concepts and ideas of corporate culture into a in-depth observation and analysis of the harmonious development and historical evolution of various corporate cultures, and and analyses the current situation of Nanjing K. Wah Construction Materials Company's corporate culture. On this basis, a corporate culture system of Nanjing K. Wah, a set of operational corporate culture promotion program, is established.In this paper, the current situation of Nanjing K. Wah Construction Materials company's corporate culture is analyzed and the problems of K. Wah's culture is summarized with the fundamental theories of the corporate culture combined with systematic thinking and methods. Learning from the best corporate culture and cultural integration experience from domestic and international companies, and applied into the actual characteristics of corporate culture in Nanjing K. Wah, the approaches and direction for the Construction of enterprise culture are given.This paper is dissected into five parts: the first part is the research background and research status, second section briefly describes the concept and core theories of corporate culture construction, the third section describes and analyzes the Nanjing K. Wah Construction Materials company's industrial background and existing problems of K. Wah's corporate culture, the fourth part designs and builds the way of corporate culture development based on the existing problems in Nanjing K. Wah, and the final part provides the method of promoting and executing the program. This article aims to build the corporate culture of Nanjing K. Wah Construction Materials Company in order to enhance cohesion, create a harmonious atmosphere, and stimulate employee motivation and innovation, and enhance core competitiveness, improve business performance of Nanjing K. Wah.This paper provides reference to other materials companies and similar companies in developing corporate culture.