The Research Of Cooperatate Culture For A Logistics (China) Ltd.

A logistics group is an international private owned cooperate. With the growth and expansion and owner's alteration, cooperate strategy is now experiencing adjustments. The new strategy makes for the leading role in the industry, in opposite to it, the prevailing cooperate culture in A (China) company is conservative, resistance to change. The inconsistency between them would heavily hamper the implementation of the new strategy. Therefore, it is required to design and enforce the spread of new cooperate culture in accordance to the new strategy.The thesis starts with the introduction of necessity to build up specialized cooperate culture to boost cooperate developments. It presents the main study contents and measures; Following it gives a statement of the genesis of cooperate culture and related theory masterpieces, expounding the systemic structure of cooperate culture, including spirit culture, institutional culture, behavior culture, substantial culture; With the guidance of cooperate culture theories, based on the data acquired from interviewing and questionnaire survey, it gives clarity of the main existing problems and where it sets about to reconstruct, integrate, rebuild about the cooperate culture by making an analysis and research on the status quo of A cooperate; Based on the combination of the theory studying and practice applying, it re-designs cooperate culture systems in the aspects of spirit culture, institutional culture, behavior culture, substantial culture. Lastly, it makes plans by stages to put in practices of the above designs with involvements of system construction and guarantee measurements.The dissertation is striving to design and actualize cooperate culture in order to upgrade the culture creativity, forming the cooperate reputation with attainment of enhancing cooperate core competitions.