The Development Strategy Study Of Wuhan Planning And Design Institute

Urban Planning and Design of Wuhan Academy of Urban Planning and Design could be divided into three parts: the regional dimension of the design business (regional planning, conceptual planning, etc.), detailed planning level design business (referring to detailed plan, construction of detailed planning, etc.) and related business planning level design (architectural design, landscape design and urban design, etc.). This paper by studying how the Wuhan Academy of Urban Planning and Design of the remaining use of the market protection mechanisms, considering the development of the industry in which the external competition and internal difficulties, so as to establish sustainable development adapting Planning Institute of Wuhan, the core competitive advantage, thus development of state-owned Urban Planning and Design as a strategic choice of the reference.This article analyzes the research background of urban planning and practical problems, to focus on the detailed contents of this paper, methods and technical routes; Secondly, the use of "Porter five forces" model to analyze the Wuhan Urban Planning and Design Institute breakdown of the three business units are facing the external environment; the use of ROIC model to analyze three types of business within the resources sector, while Wuhan Research Institute of the enterprise value chain planning; and then, through three business units in Wuhan Planning Institute the SWOT analysis, summed up the strategic position and business functions to achieve strategic objectives layer, business layer and the concrete implementation measures the company level; then the company structure, the company culture and corporate organization in three aspects of control detailed study of the implementation of the Strategy Planning Institute of Wuhan, security and specific measures. Finally, the paper summarizes the contents and focus of the research papers presented follow-up need for further research areas. In the specific context of the Chinese system, the thesis of Wuhan Planning and Design Institute for Development Research, not only as a domestic other state Urban Planning and Design Development Strategy, but also contributed to other similar situations as the strategic choice of reference for enterprise development.