A Study On The Marketing Of Huoxiangzhengqi For TJZX

Huoxiangzhengqi is the quintessence of TCM (Traditional Chinese Medicine) culture. As for its precisely effect mechanisms , this product is well accepted by the market. Manufacturers contribute to diversify into various types of formulations. Competition being progressively introduced in the market , along with further reforming, opening and the increasing of people life in China. Different populations selected for the similar phenomenon of pharmaceutical dosage has become increasingly evident.This paper study the selling stratagem of Huoxiangzhengqi Granules (manufactured by Tianjin Zhongxin Pharmaceuticals Zhongxin Pharmaceutical Factory). The author in carries on a fuller investigation and study to the commodity exchange market in the foundation, and presents market subdivision location and target market definition. Combined with the characteristics of OTC Drugs Marketing, seeking for Huoxiangzhengqi marketing model and working out Huoxiangzhengqi marketing strategy. Ultimately, Huoxiangzhengqi Granules successfully came into the market.Chapter one, which is the part of Introduction, explains the research background and significance, and briefly introduced the production processing of Huoxiangzhengqi Granules. Chapter two go on explaining the relevant theory of marketing strategy.In chapter 3, the developing status of Medical Industry were comprehensively described. Based on the investigation into the current situation of TCM industry and OTC Drugs Marketing, the author puts the main emphasis on Huoxiangzhengqi Granules market. In chapter 4, this text passes to the marketing study of product differentiating, and presents market subdivision location and target market definition. The author does a systematic study on the marketing strategies of product based reasoning product conceptual test systems. In Chapter 5, this paper discusses marketing process management, its main purpose is to ensure that marketing orientation and marketing strategy are effectively implemented. The sixth is the research work conclusion and prospection.To plan to bring about the realization or accomplishment of Huoxiangzhengqi marketing strategy. The production of Huoxiangzhengqi Granules was mainly located in the special characteristics of children, strive for breakthrough in segment market through the production indications. This thesis is to the production marketing &sales matters has a great of realistic meaning. These research and practices are useful references to us in TCM Drugs marketing model of exploration and innovation.