Research On Marketing Management Of Home Theater System

As the main electronic product of family entertainment, Home Theater System had high-profile attention since it was developed.Benefit from the new technologys, home theater system has driving a high speed in western market and the penetration rate was rising every year. Home Theater System has considered of the new revenue growth opportunities.However,the development of home theater system in China were telling a different story, after the explosive growth in the beginning,the whole industry was in deep trouble and get into a recession earlier than expected. This result is intriguing, but lend themselves to more than one explanation.As the booming economic growth of China, the industry of Home Theater System has arouses more attention of consumers once again and it will greet spring in the future. Due to strict market,there is not only a challenge but also anopportunity before the industry of Home Theater System. What actions can the Home Theater System producter take to make a good achievement? This study gave a detailed analysis and discussion on the industry of Home Theater System and development of the competitive presentation. Based on the perspective of YAMAHA, this essay uses the advanced marketing and management ideas of the west for reference, and airs its own point of view on the marketing of Home Theater System.