Research On Marketing Management Method Of A Company

With the development of economy, enterprise management gives marketingmanagement more and more attention. In this paper with the examples of A company’smarketing work, on the basis of the existing marketing management theory, combinedwith the actual situation of A company, the specific marketing management methodsare discussed. In the customer as the center of marketing management, on the basis offocusing on A company’s marketing process management, marketing, personnelmanagement, cost management and marketing are discussed.In the aspect of marketing management process design, A company’s marketingprogram includes eight parts. Contract management, customer satisfaction survey,customer complaint handling are the three key links, and formulate the detailedoperation process, to ensure the standardization of the process.Because A company has a large sales team, this is a creative company assets, isalso a big part of marketing management. For A company sales force managementmainly includes the design of sales team, the control of the agent, and the training ofsales staff in three aspects. Among them, the training of sales staff in addition to themost basic financial and legal procedures, and marketing business from four aspects,with particular emphasis on information management, and benchmarking method areput forward.For this kind of large companies, A company marketing management of the costmanagement is need special emphasis on part. Papers for A company’s marketing costmanagement, mainly divides into two aspects of marketing cost control and costaccounting. Marketing cost control mainly includes the cost of "five", the sales stafftravel, gift expenses control. Marketing cost accounting major marketing costaccounting methods, and fee payment processes.Along with the reform of power industry in our country, strengthen the marketingmanagement is the important way to improve enterprise competitiveness. For Acompany, actively explore marketing management strategy, is of practicalsignificance.