| Cotton textile is one of the basic industries of national economy , plays animportant role in scientific progress,technical innovation,social and economic development.At present, the domestic cotton textile industry competition is fierce,home and abroad is very complex. How do BL textile Co.LTD stand out in the complexity of the situation, to create good performance ,is became a problem,was ahead of the company policy makers .A problem decision-making In the face of the financial crisis and the excess capacity of the unfavorable factors such as the company's technical advantage and the integrity of the industrialchain as favorable aspects. The company must face opportunities and threats.The company will hold shift enterprise strategy, constructs strong managementstructure if this theme not to put, can obtain the desired effect.This article comprehensively using enterprise strategic analysis tools and analysis method, through BL textile Co.LTD's enterprise condition, enterprise external competitors, political and economic environment in which the enterprise issituated and internal environment analysis. Further specify the company faceswhat kind of opportunities, that there exist what kind of threats, through comparativeanalysis to find the advantages and disadvantages of the enterprise. Putsforward to focus on using expansionary diversification strategy, while in enterprise innovation system construction, production operation change, human resources management and development, enterprise culture brand of core competitivenessof founded and constructing fluctuation kongfu. Through the implementation of the above strategic measures, we have reason to believe that BL textile Co.LTD's tomorrow will be better.This paper talks the strategic analysis of BL textile Co.LTD ,the other domestic cotton textile companies also have very good reference. |
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