A Competition Advantages Study Of China Feedstuff Quoted Enterprises Based On The Enterprise Resource Theory

Competitive advantage is a popular field in the enterprise strategic management area. Most previous studies are based on enterprise external environment to explore the competitive advantages resource and the forming mechanism, and there are a lot of achievements. According to the competitive advantage external environment-based theory, the competitive advantage of enterprises are determined industry feathers and industry competitive environment factors. To obtain competitive advantages, the enterprise should choose a good industry, and choose a good position. This theory can explain why the enterprises which are in different industries have significant differences, but it can not explain why the enterprises which are in the same industries still have significant differences. Under this circumstance, the enterprises competitive advantages of internal sources——enterprise resource theory emerge.It is a new hot topic in strategic management that to analyze the enterprises competitive advantage based on the enterprise resource theory. According to the enterprise resource theory, the competitive advantage derives from the valuable, scarce, irreplaceable and unduplicated resources. Enterprise resource theory says that the competitive advantages should have a lot to do with the resources, not only because of the industry feathers and environment. But the enterprise resource theory is lack of empirical data support when we try to find out how the enterprise resources influence the enterprise competitive advantage because there is no common agreement about the definition and measurement of enterprise resource and competitive advantages.In order to find out how the enterprise resources influence the enterprise competitive advantage, and to observe what kind of resource contributes more to the enterprise competitive advantage, meanwhile to provide more data support to the enterprise resource theory, in this paper the author selected the feed industry, used the quoted feed companies as samples, measured the enterprise resources and competitive advantage by financial data, to study the relations between the enterprise resources and competitive advantage empirically.After a large number of documents reading and summarizing, the paper select six kinds of resources——financial resource, human resource, material resource, technical resources, marketing resources and organizational resources, which have a large possibility on influencing the feed companies competitiveness, as independent variables, and select the company performances (return on equity) which exceed the average level in feed industry as dependent variable, to establish a multivariate regression model to analyze how the enterprise resources effect competitive advantage. The results show that, in the feed industry, the financial resource, human resource and technical resource have an obvious positive affect on competitive advantage; meanwhile the material resource has a negative affect competitive advantage because it hasn't been used fully but still occupies the capital. And the affect from the marketing resources and organizational resources are not significant.Therefore, to obtain competitive advantage in the feed industry, the enterprises should develop the technology, pay great attention to the talents cultivation, strengthened financial anti-risk ability, and expand the market share, use the material fully.Based on the study,this paper has proved the close relations between the enterprisecompetitive advantages and the resources, and provide some ideas and methods for the enterprise resource theory research. This paper chose a industry——feed industry to study, provide some reference for the feed enterprise to obtain competitive advantages by used the enterprise resources.