The Competitive Strategy Research On Fluctuations In Feedstuff Market By Jiuding Technology Company

As a kind of business unit strategy, Competitive Strategy is a strategy that be made after analyse discreetly which status the enterprise be on during the competition. Competitive strategy decides the industrial competition pattern in the future, and it also affect the enterprise’s future prospects for development.The matching attribute between the internal/external environment and the Competitive Strategy of an enterprise means a lot to the development of itself.Hunan Jiuding Technology (Group) Co., ltd., as a member of top50national medium-large agriculture enterprise group, is also the leading enterprise in this industry in Hunan Province. Cause in such a fierce competitive environment, it must come to realize that how to keep its core-competitiveness, how to gain competitive advantage. Its competitive strategy directly impacts its future survival and development, and it’s also related to enterprise future goals.By analyze the current management situation of Hunan Jiuding Technology (Group) Co., ltd., this article finds out some challenge that its Competitive Stratege faced. And after consider the situation and the developing trend of this industry, we study the buyer, seller, industry competition in the field, substitute, trade barriers as key issues of Five Strengths Competitive Model. This paper concludes advantages and disadvantages the company had in its internal environment, and opportunities and threats the company faced in the external environment, using the SWOT analysis matrix. It comes to a conclusion that the company should give full play to its own advantages, insist on carrying out brand competition strategy, and improve brand impact. Besides, it is also nessesary to combine with the corresponding market competition strategy, cost control strategy and feed pricing strategy in order to cultivate enterprise competitivenes and gain a long-term competitive advantage.