Study On The Farmers' Participation Willingness And Its Influence Factors In Financing Public Good At Village Level

The rural public goods play an important role in agriculture, peasants and rural development. But in our rural areas, the public goods supply lags behind in agricultural economic development level and constrain income growth of farmers at a different extent. In china farmers have been important participants in the supply of public goods. With the dissolution of the planned economy, the political system of financing form was survival in Chinese rural areas. For the rural public goods, State of willingness to supply rural public goods be less because of lack of funds and Collective supply capacity is relatively limited, farmers have strutted importantly in the financing institution for years. Therefore research the participation of families intention in public fund-raising have an important meaning for the theory and it is of great significance in improving the rural public supply.In drawing lessons form the theoretical foundation in planned behavior, this paper sets up a analysis model of the farers involved in participation of financing, and makes a preliminary discussion on it from the famers altitude, famers subjective norm and perceived behavioral control. In this model, Farmers need use of the rural public goods, the government support and participate in financing costs impact rural farmers involved in fund-raising, by their impacts on the farmers attitude. The factors including rural public fund-raising institution, public opinion and trust respond to farmers intention in financing by influencing the subjective norm. Farmers' expression of public goods need is also an important factor that affect the financial participation.this article use structure of the equation model (SEM) to analysis the factors influencing the farmers willingness of public financing and makes empirical analysis based on methods of structural questionnaire survey and cases,. The article studies the conclusion are as follows:(1) In the rural public funds, the three factors impacted on farmers attitude have different influence on farmer participation in financing intention. The economic costs of participation in financing is the most important factors that affecting farmer intention, the higher cost was, the lower farmers willingness involved in funding was. the need use of public goods is a important reasons for farmers participation in financing. The grater the need there is for public goods, the stronger the willingness to participate in financing is. The government's supports have no obvious effect on the intention of the majority farmers in the financing construction, But it would make a profit for some farmers.(2) In the rural public funds, the three factors impacted on farmers subjective norm have certain influence on farmer participation in financing intention, in which public opinion and trust have significant positive impact on farmers wellness. The greater the pressure of public opinion in rural communities was, the stronger farmer s'wiliness who intending to participate in financing was Or the stronger Farmers perceived trust in financing arrangements and related participants, the stronger farmers intend to participate in financing. Financial institution itself is not significantly relevant to the farmers intention involved in funding, But a part of the farmers decide to participate in financing basis on the former implementation of financing.(3) Farmers' expression of public goods need have a significant positive impact on the farmers' wiliness involved of rural financing. The more smooth channels for expression of demand there are, the stronger farmers intend to participate in financing. When expression of demand is not smooth, farmers will be inclined to refuse participation in financing for rural public goods.By the detailed analysis of factors which work on farmers intention of financing, This article give the following ways to enhance financing and increase supply of rural public goods.First, we should establish a incentive mechanism and standardized constraints, give full play to the supervisory power; Second, we will respect for the needs of farmers and establish the reasonable mechanism expression of demand; Third, Rationalizing government support structure and reducing the cost of the farmer effectively. Forth, We should focus on improving the confidence level.