Study On The Chendong Farm Of Xiben Town Zhaimen Village Tourism Product Development

The development of the rural tourism and tourist service construct new rural is to solve the "three rural issues" as an important step. China's rural tourism is later than foreign rural tourism development, but as people living standard rise, travelling intend enhanced and spare time availabled, agricultural tourism obtained fast development. But the present agricultural rural tourism development mechanism still not mature, are still in the primary stage of development, not fully adapt to the market demand. Based on this kind of situation, this article attempts to take xibei town of zhaimen village as an example, with scientific tourism activities to deal with the relationship between human and environment process for standards, using rural tourism development of related theory, discuss the development of rural tourism products.Through the questionnaire survey,depth interview and investigation, analysis the rural tourism development of chendong farm in the current situation, the results showed that the rich rural tourism resources and the good location for the chendong farm laid the advantage foundation for the development of rural tourism, the development of chendong farm tourism products should be from the characteristics and to upgrade the product brand and strengthen regional cooperation for perfect.Besides, this research also studied and explore the rural tourism project development and tourism product marketing of the chendong farm, and put forward some concrete ideas and reasonable Suggestions.