College Food Industry Marketing Strategies

As the economy has developed rapidly, catering industry faced new development opportunities. but meanwhile, the intense market competition in the catering to the development of the limping. you can make appropriate marketing strategies, the key to success. Marketing strategy is the best use of resources by enterprises and enterprise internal coordination of all kinds of forces, including products, price, channels and promotion of policy, is participation and competitive market is favourable, formulate and implement the strategic planning and strategic planning department.Institutions of higher food is different from the catering business environment. as colleges and universities service socialization gradual implementation of the meal from the commercialization of the market-oriented reform of the transition. the new situation forced the food business operator attention to the new management, marketing strategies. At the same time, high consumption of food with special groups, the consumer groups in society groups from consumption, the consumption desire and by economic factors, this also requires catering enterprises to the correct analysis of the consumer groups, on the basis of formulating effective marketing strategy.This article by analyzing the industry in the business and marketing, and combination of consumer groups, a suitable products strategies and channel strategy and tactics and marketing promotion strategies to implement security measures. we learn from both domestic and foreign institutions of higher food marketing theory and practice, the three universities to attack changchow in the questionnaire survey and other institutes also to satisfy customers demand a variety of the marketing strategy. The tactical, for food products to ensure quality, in order to create conditions for order. The environment, economic and practical art, culture and experience. the food served to strengthen management and good quality of service. in their pricing strategies in accordance with the food products, pricing principles, the prices for food products, pricing policy. the food In distribution strategy, and change traditional fixed mechanical a single channel and set up e-business marketing channels, and the subsidiary distribution channels, and other institutions of higher food time and space is highly concentrated. in the promotion strategies and formulate advertising strategies, the use of the media forms, network advertising ; make a public relations strategy, the use of the project activities in other ways and college students establishment of harmonious relations and set up enterprise a good image ;Formulating business strategies in promoting free gift of a discount, so as to boost consumption desire. the staff promotion strategies, through training of the sale up any way. from the business model, organization and risk control, the success of the marketing strategy.The academic contributions to the key colleges and enterprises for : meal contains the whole school supplies of food, food and service quality of the operation, this article in everything from consumer demand, the use of modern food service advanced the theory, and methods supported by necessary administrative measures to strengthen internal management and control reduce costs and enhance our competitiveness and development. both the social and economic guarantee requirements. the institutions of higher education has developed rapidly.