Analysis On The International Competitiveness Of Anhui Automobile Industry

As one of the pillar industries of our economy, automobile industry can bring a range of related industries. The automobile industry plays an important role in the national economy. Along with the reform and opening up and China’s entry into the WTO, the automotive industry in China has made great progress and also constantly adds to the intense competition in the world. Our automobile industry has been integrated into the world automobile industry, too. And Chinese auto market has become one of the most important and most promising parts of the world’s automobile market. Many foreign manufacturers regard the car market of China as one of the important development goal and have also joined the market battle. As the emergence of a group of auto companies continue expanding their production scale, like Chery and Geely, the products began to gradually enter the international market and the quantity of exports are growing. Although the economy of Anhui is not developed, the Anhui automobile industry in the country still has a certain status and the automobile industry has become an important pillar industry in Anhui Province and plays an important role in promoting the economic development of Anhui province. At the same time, automobile enterprises in Anhui province also actively explore the international market and some products are exported to foreign markets. Anhui is also the only one province who has Chery, JAC two major auto brands in China. But along with the development of automobile industry in Anhui, the industry is also facing a lot of problems, such as technology, after-sales service, quality and other issues, and there is relatively large gap between the development ability of Anhui province automobile enterprises and the multinational automobile enterprises. Compared with the automobile industry in developed countries, Anhui automobile industry is still concentrated in the low-end automotive products and the high-end brands need to be further developed. In a word, the overall competitiveness of Anhui automobile industry has to be further improved.This paper on the basis of relevant literature systematically explains the competitiveness of the automotive industry. I also introduce in detail the development of the auto industry in Anhui Province in recent years. And use the international market share, net export index and trade competitiveness index analyses and discusses the development status of automobile industry in Anhui province. And by using the diamond model proposed by Potter analyses the international competitiveness of Anhui automobile industry from the view of production factors, demand conditions, related and supporting industries, enterprise competitive structure, the government and opportunity. I selected the related factors from the diamond model on the international competitiveness of the automobile industry in Anhui province through the empirical analysis, obtained the Anhui province automobile industry competitiveness ranking in the provinces and cities of China. The ranking is ninth and the competitiveness of Anhui automotive industry needs to be improved. Then, using the SWOT analysis method, I introduced advantages and disadvantages, opportunities and threats of the automobile industry in Anhui province. In addition, used Chery and Jac in Anhui Province as cases and analysed the development and the internationalization road and further indicated the international competitiveness of Chery and Jac. Through a series of analysis we can see in recent years the Anhui province automobile industry has made certain development, but compared with other provinces, there is still a certain gap in the market share and competitiveness and so on. The international competitiveness of automobile industry of Anhui province is still to be further strengthened. If automobile industry of Anhui province wants to occupy a certain position in the international market, we must constantly cultivate and improve our international competitiveness. Based on the previous analysis, put forward the corresponding policies and suggestions, including strengthening the automobile industry cluster, achieving the scale effect, enhancing the innovation and scientific research ability, improving the management level of enterprises, enhancing the ability of government regulation and further improving the management system, so as to better promote the international competitiveness of the auto industry in Anhui province and further promote the development of Anhui economy, too.