Study On How To Arise The Exportation Competitiveness Of Jiangxi's Automobile Industry

The export competitiveness is one of the main components of national and regional comprehensive strength. So many schools of economics and scholars have launched research on it from different aspects with kind of analytical methods. In recent five years, especially after the Eighteenth National Congress of the CPC, Jiangxi province has adopted to the new normal of socialist economy actively and docked “the Belt and Road” national strategy, adhered to the “economic structural adjustment” and “steady growth” in the same time. So the exportation of Jiangxi maintains the steady growth and its quality has been improved year by year. However, Jiangxi export including the exportation competitiveness of Jiangxi automobile industry is also facing many challenges such as weak demand in the international market, the rise of trade protectionism, the exchange rate into a complex and volatile stage, rising costs of local laborer. So it is sensitive to research on the Exportation Competitiveness of Jiangxi's Automobile Industry in new era based on main micro and macro aspects, for enriching the theory of exportation competitiveness and guiding some automobile companies how to strengthen its exportation and operate better.This paper firstly analyzes Jiangxi Exportation by the Net Export Index and Revealed Comparative Advantage Index which calculated from the data of Jiangxi international trade from 2010 to 2014, and then analyzes the exportation of Jiangxi's Automobile Industry. It finds that the competitiveness of Jiangxi' Automobile Industry is poor at presently but it has stronger competitiveness by comparing others. This paper study the main factors which improve or limit the development of Jiangxi's exportation competitiveness in the automobile industry, which based on the extend Diamond Model. The main limiting factors are lockage of high-level resource, the week impacts of industrial association, and the slow increasing of FDI in Jiangxi. In order to improve the exportation competitive of Jiangxi's automobile industry, it is important that companies make more efforts on product and service, industrial society strengthen cooperation, and Jiangxi government assist to the exploration of automobile export.Besides, this paper makes further efforts to study the exportation competitiveness of Jiangling Motors as a sample, which is based on the extend Diamond Model. It finds that Jiangling Motor Company owns strong exportation competiveness in potentially by analyzing 4 basic factors and 4 assisted factors. It will be more and more competitive if JMC can optimize its management including brand operation and oversea channel of distribution.