Accurate Marketing Strategy Research Of Chengdu ** 4S Shop

However, the auto market competition is get fiercer each day, how to breaks through the tradition marketing method to enhance its core competence is a big question puzzled every marketing person. The driving school, as the tradition driving study place, is favors gradually by the automobile marketing expert in recent years.For those marketing people, the students in the driving school are their latent customers. Then, how to make the driving school and 4S shop, both have the relations with automobile, highly connect? And how do those 4S shops develop those hiding giant market? People lack enough theory and cases to refer to.Utilizes the accurate marketing correlation theories, in view of the marketing situation of Sichuan CHEVROLET 4S shop, unifies the author's personal practice in automobile industry, this paper proposed a win-win strategy for both driving school and consumer as well as 4S shop. That is, using the driving school resources to realize the accurate marketing based on the credit card's platform of Bank of China & Shu'an automobile subject, which could enhance the customer service as well as form a industry chain of drive training, auto sale, auto insurance sale and after-sale service. Hope this article could provide reference for those automobile 4S shops who want to implement the accurate marketing strategy.