Intellectual Property Agency Core Talent Incentive Study

With the coming of knowledge economy era and the acceleration of economic globalization, intellectual property has become the focus of attention. So intellectual property agency industry has emerged. Domestic intellectual property agency industry started late, however, developing rapidly. In this context, the training of professionals in this industry is really far behind the pace of its development. Therefore, competition for talents is intense in industry. Being undefeated in this war for talents to achieve corporate vision, is the problem currently we are facing. To motivate the core talent is to help companies win in the competition. It is an important method to reach overall intended objective. The process of motivation is a process to incent employees by meeting their needs so the most valuable resources-human resources can be fully utilized. It is a process to improve competitiveness of enterprises.Making an effective incentive plan for core talents is the key to improve the competitiveness of intellectual property agents. But currently, many small and medium enterprises like V company have set up an incentive system, but due to poor planning and obstruction during implementation, the incentive effect is greatly reduced. Under these circumstances, it is very necessary to reform the incentive system of intellectual property agents. Based on extensive reading of relevant documents and accumulation of industry experience, this paper starts from the background introduction of the business. According to advanced theories and program guidance, and analysis of existing problems, this paper summarize lessons learned. It also provides an incentive system. At the end of paper, it brings up questions that there are no answers yet.