Honeywell (Honeywell) Security To Create A Strong Brand Research

Entering the 21st century the Chinese government will "social public security" into the nation's basic state policy, explicitly proposes to build a harmonious society, the construction of peace in nation-wide peace, China urban construction of major decision, according to the related statistics, China has become the world's second largest after security market, China security output from a decade ago two hundred billion yuan to the current nearly 200 billion growth in China as yuan, with images, security market entry of a big development stage. Therefore, create brand has become a security company survival and development way, but also enlarge market share, win profit of important ways. Security enterprise competition between has shifted brand competition. Changing international security industry's big wrist, their success has a common characteristics in a target market is to have the strong brand. This is the strong brand bring them a series of business activities with strong support. Believe honeywell security building strong brands will be the key enterprise sustainable development is a support for honeywell brand.This paper closely combines honeywell security brands of creating and managing the actual situation, on the one hand, summarizes honeywell security in creating a strong brand advantage and experience, on the other hand analysis in the process of building strong brands shortages and solving measures.Paper has a very important keywords is "a strong brand", based on the strong brand contained content and its related theory research, on the basis of honeywell security made of building strong brands of research. The first chapter the introduction section analyzes the security of the domestic and international environment and honeywell security and honeywell international profile. The second chapter is about the brand and strong brand theoretical overview. The third chapter analyzed emphatically honeywell security building strong brands, the idea from honeywell security brand strategy, brand recognition, positioning planning, marketing strategy, brand management, honeywell security brand value and the hedge and honeywell security brand ontological construction aspects analyzes honeywell's presence in the process of building strong brands of ideas and areas in need of improvement.