Building Strong Brand By Design For The Enterprises

With China's accession to the WTO, more and more foreign brands come to the China market. And, the rapid economic development in recent years let numerous local enterprises accelerate industrial primitive accumulation. Some of them have catch up with the leading international companies in hardware; But they still confused in the practice for lacking of brand knowledge. Practice has proven that any company who attempts to establish a strong brand to continue participating in the competition, then, design would become the most powerful weapon.A brand means the certain culture and history, it also represents tremendous intangible value of the consumer's spiritual needs, etc. These values create a unique brand, and resulting product differentiation. In the process of building a strong brand, brand and design will be affected by which factors? And under the influence of these factors, how should a brand spread its values? This paper conducted a painstaking research and analysis. And on the basis of the success of some local enterprises, the paper gives a frame by which can establish a strong brand. It will play a valuable reference on the local enterprises whether it has been established or is seeking to establish a strong brand.After the theoretical analysis, the paper introduces the history of companies including the well-known multinational companies and several local brands, and how the local companies should do on their international pattern as well. The paper indicates that different enterprises should establish different brand strategy according to their own conditions. Then analyzed the factors about establishing a strong brand, which mainly on how to identify and select the enterprise value through the design, communicate and provide their value, delivery their value. On the basis of analysis, the paper pointing out that local enterprises should always center the brand's core values. Finally the paper presents a framework to establish a strong brand, with a focus on communicate and provide their brand value.