Motorcycle Parts Manufacturing Enterprise Globalization And The Development Of Strategic Thinking,

Complex and volatile economic environment affects the development of enterprises, auto parts industry status quo and future trend of development, its business development strategy to be taken to deal with world economic globalization is the issue of greatest concern to business decision makers, has been management experts and scholars are concentrated study.This article focuses on niche strategy through the use of the basic theory of calm reflection and analysis QOK company's current resource situation and problems on the automobile and motorcycle parts industry status and development trend of globalization to be analyzed, that should be promptly seize the opportunity to adjust QOK's current business strategy and gradually begin to implement globalization strategy is desperately needed. Such thinking is for the guidance and adjustment of both companies QOK sustained, rapid and healthy development of practical significance, or of the domestic large number of automobile and motorcycle parts for SMEs to implement global strategies to achieve industrial upgrading and updating have positive guidance and a model.In this paper, QOK's case, through its external environment and internal conditions of careful analysis, proposed implementation of the new environment, niche strategy to go global, business development, strategy, organization and implementation and management made proposals to In the fierce competitive environment to enhance QOK company's competitive edge. In this paper, the actual situation of enterprises, the use of strategic management theories and methods related to research work carried out as follows:1. Using PEST analysis and Porter's competitive model of five forces framework and other methods to analyze the external environment for enterprises to reveal the market opportunities and threats.2. Using internal factors IFE and SWOT analysis matrix model and analysis of the Balanced Scorecard and other internal conditions of enterprises of all aspects of comprehensive and general, and then analyzes the company's strengths and weaknesses. 3. Proposed model for applying business management strategies, the company's development strategy, while paper also proposed了implementation of the strategy in some of the management of Wen Ti Yi sure that strategic effectively.This study hopes to give QOK's next stage of development and to provide some reference to the Chengdu Jin Fuyuan Group subsidiary to provide some reference.