YP Auto Parts Company's Corporate Strategy Selection And Countermeasure Research

As the rapid growth of the economy and the policy support of our country,China has entered the phase of automobile using,and the automobile consumption will maintain fast growing pace for a long time,the automobile spare part industry is now facing a great development opportunity.This thesis discourses upon from enterprise development stratagem basic theory at first and expatiates strategic management is very important for enterprise in the Position of Global economy integration and reform and open-up in china. It analyses the characteristic and develop direction of automobile fuel tank, and emphasize Yangzhou YP company's position of vocation through its development history case analysis. Hereon groundwork. Through Michael Porter five-forces model competition analysis of YP at present. It educe YP's competition advantage and competition inferior position,it analyses Yangzhou YP company development stratagem in existence and chase down YP's lack. This thesis establish the future development Stratagem of YP,and carry out and optimize from strengthen human resource management, breed and development corporation core capability or core competition capability, deploitation new way of cooperation competition, strengthen construct of enterprise culture and system, to recognition research service increment and service innovation.This thesis is formed with five parts:the fist part is preface,brief introduction the meaning of this topic and research background and research meaning as well;the second part is brief introduction of YP and exterior environment analysis;the third part is SWOT analysis of YP,and the strategy option of YP;the fourth part is about YP company strategy fulfillment plan and suggestion;the last part is the conclusion.Through the analysis,this writer think that YP company should choose the expansion strategy,and the chance of the China automobile industry development,make big use of the competitive advantage on manufacturing,cost,sales,brand and ect,further expand the scale of the production,sales and market share;continue maintaining the domestic market,and the good cooperation relationship with important client,keep expand YP's own fuel tank brand market;explore the market overseas,participate in the international division of work,strengthen the international cooperation;boost the research ability.