Research On Sports Tourism Under The Condition Of The Transformation Of Beijing Tourism

With the rapid development of tourism, today the main trend of tourism development is: tourism is transforming from a single sightseeing tour to leisure vacation , special tourism and high-end tourism. Sports tourism, as an important part of leisure vacation travel, special tourism and high-end tourism , it certainly will get vigorously develop.This paper adopts the questionnaire survey and mathematical statistics, the literature material method, analyzes opportunities of sports tourism that brought by the transformation and upgrading of tourism. Potential of Beijing sports tourism, and the significance of the development of Beijing, finally through investigation about sports tourism present situation, to study the subjective and objective factors to effect of development of Beijing sports tourism. Provides some countermeasures and advice to vigorously develop sports tourism, also provide theoretical reference to further promoting the development of sports tourism business in Beijing .The conclusion of this study has the following points:1. Research shows that the unprecedented opportunity of sport tourism during the transformation and upgrading of tourism in Beijing. It not only extend the function space , but continue to provide the resources and development momentum for tourism and sports industry, and promoting the industrialization and commercialization process of sports. and promote the development of sports industry and tourism.2. Beijing has the subjective and objective conditions to develop sports tourism, it potential is tremendous.3. half tourists in Beijing have sports tourism experience, sightseeing tourism is still the main choice. The recognition, economic condition, no one organization is impeding people participate in sports tourism, and price, natural environment and sports activities and scale influence people choose sport tourism destination. Some popular, exciting, new sports tourism are loved by tourists. Enjoy physical and mental relaxation is the main motivation, sports tourism with family and friends or relatives participate in sports tourism is the main way of sports tourism.