Study On Strategic Development Plan Of The Fairylake Scenic Area

With the rapid development of Chinese economy, three tourism markets, the inbound tourism market, outbound tourism market and domestic tourism market, will keep increasing.As the leading scenic spot of Xinyu tourism, Fairylake Scenic Area has obtained obvious achievement after more than a decade of development. However, compared with Xinyu's total economic volume, the output of Fairylake tourism economy is rather small. Fairylake has not reformed a riper industry, which can make more contribution for the economy. With the purpose of analyzing the competitive environment and marketing strategy, My paper has made the analysis of the market of Fairylake Scenic Area and the advantage of Fairylake resources, adopted all kinds of methods of strategic management, and made the use of mathematical statistics and social investigation.According to the concrete condition of Fairylake Scenic Area, My paper has put forward to the strategic development plan for Fairylake, made the strategic implementation and control measures. How can the fairylake grasp those opportunities, make full use its advantage, and overcome the obstacles to make greater progress in itself are the things that this paper care about...