The Mechanism Research About Marketing Staff D Incentives For Chongqing Seven Remit Food Co., Ltd

Construction of incentive mechanism of main purpose is to adjust the employee behavior, improve the enterprise employee satisfaction, the enterprise and employees form community of interests. Motivation is the core of human resource management, and also is an important means of human resources management is important. As the enterprise human resources, marketing personnel is an important part of enterprise research motivation, key content. The marketing personnel's work has decided to nature and characteristics of the marketing personnel incentive and other researchers differ. If the employee compensation mechanism relative marketing enterprise internal other personnel more perfect, but we cannot deny the marketing personnel incentive mechanism, some existing problems and improve marketing personnel incentive mechanism of necessity.The enterprise marketing personnel working attitude, spirit will be the most direct influence to the enterprise in the image of the customers and the status, determines the success or failure of the business. At present, the enterprise that is god", "consumer" for consumers to provide the most satisfactory service" and so on a series of concrete, but in slogans during the execution of the directors, is located in the marketing personnel perform many insufficient still, employee service consciousness and the enterprise concept, and compared the slogan. The main reason lies in the marketing personnel incentive system is flawed. Lead and motivate the marketing personnel, comply with the enterprise marketing activities of marketing idea to construct a set of scientific and reasonable incentive mechanism can integrate enterprise marketing power and ensure the smooth realization of the goal. Therefore, the comparison and the corresponding marketing concept of marketing personnel, marketing environment, to construct a new marketing concept of marketing personnel incentive mechanism, to the survival and development of enterprises has important strategic significance. However, many enterprises are also facing how to establish effective incentive mechanism of this major problems.This paper used the literature material law, statistics analysis and logic reasoning method and questionnaires, in Chongqing seven remit food Co., LTD is a marketing personnel management and incentive mechanism and the company, the hope can find in the marketing personnel incentive measures adopted in the existing problems, and puts forward the corresponding countermeasures.