The Study Of Liaocheng's Rural Tourism Development Based On The Folk Culture

With the rapid development of tourism, rural tourism flourishes in various places. As a new part of modern tourism, folk tourism, characteristic of clear regional characteristics, deep historical atmosphere and colorful appearance, has been vigorously developed. This paper takes Liaocheng as an example to explore the development model and product features which are suitable for the local folk culture characteristics. In order to have a comprehensive understanding of Liaocheng development of rural tourism and guide the development, we field researched the Liaocheng rural tourism resources: field visits to the relevant towns and villages, photographs and conversations with the old artists, interview and gather information about the geographical character and folk culture customs and other historical documents and related information. Based on the folk tourism resources situation and its characteristics, we try to image the rural tourism development model from the view of tourism subject and object,and mainly talk about Ancient canal of folk culture, Fusion ecological folk culture and Folk culture character. This paper consists of seven parts.The first part is a preface, which states the research background, goals, and literature review.The second part is the summary of rural tourism. This part firstly investigates the theoretical basis for rural tourism. The theory of authenticity, theory of embodiment and theory of sustainable development are the fundamental bases for supporting the development of Liaocheng folk tourism. And then this part defines the concept of folk customs, folk culture and folk tourism, discusses the content of folk cultural resources and the successful model of domestic and international folk tourism development. It is necessary that we should show the most beautiful aspect to the tourists. The end of this part points out that aesthetic should be transported to the tourism products .The third part is the development values of Liaocheng's Folk culture tourism. This chapter puts forward the advantages of developing rural tourism. We can also design the clothing,folk products to meet the spiritual needs of tourists to achieve aesthetic needs. This part combines the theory with the concrete conditions of Liaocheng and points out the necessity and feasibility of the development of Liaocheng rural tourism. The fourth part aims to understand the needs of tourists and the problems encountered through the analysis of the demand for tourists so as to go on a specific tourism development; this part also analyzes the difference in competitiveness between Liaocheng and nearby cities in folk tourism resources and provides the scientific basis for rural tourism development.The fifth part put forwards the development mode. This part introduces liaocheng folk culture development mode, folk tourism routines design and the development of tourism products, etc, and also gives specific proposals on the development of rural culture tourism. The author also puts forward the combination of natural resources development and aesthetic. It is suggested that we should protect the folk culture and natural ecological environment, abiding the concept of protecting both the environment protection and humanistic environment.The sixth part is solving countermeasures. Folk tourism resources development should get government macro policy support , develop tourism operators professional quality and intensify of public protection love consciousness in order to solve the problems existed in the development.The seventh part is the endnotes, which puts forward the insufficiency, and prospect.This study contributes to the sustainable development of Liaocheng folk tourism and promote the development of tourism, which will help the healthy and scientific development of China's rural tourism.