The Research On The Depth Exploitation Of Folklore Tourism Resources In Qing Yang

Folk culture is the high-level tourism resources characterized by spreading traditional Chinese culture and exhibiting the native image. The mental demands of tourists summarized as "seeking originality, exceptionality, entrainment and knowledge" can be satisfied through such kind of culture form. The tourists can fully relax themselves by experiencing the exotic cultures as well.A detailed analysis and evaluation on forms and features of folk tourism resources has been conducted in this paper based on a comprehensive analysis and arrangement on Qingyang’s natural conditions, geographic location and the unique folk tourism resources, with the aim to make a foundation of the further exploration of this area.This paper firstly argues the principles and significance of further exploration on folk tourism resources through the tracking analysis of the current situation and problems existing in the exploration of folk tourism resources in Qingyang. Meanwhile, the idea of changing tourism resources to tourism products, including the further exploration of local-style residence, folk crafts, entrainments, festival custom and folk customs, directly aims to the increase of economic benefits. Furthermore, tourist market of passenger source is elaborated after the research on the area distance and seasons in the tourist market in Qingyang, to better meet the individual demands of tourists.At last, this paper proposes the developing patterns of folk tourism resources based on the current situation, such as brand management, festival activities, folk custom museum and folk souvenirs, to devolve the tourism resources in this area.