Realtors Competency Model

Since 1994, real estate has become the one of concerns of people with the reform of real estate industry. With the development of real estate industry, realtors came into being. They obtain commission by providing information and services about real estate. With the development of real estate industry, there is little competency model research on realtors. This thesis is the exploration and enrichment of competency model research in real estate industry.As the special nature of realtor, general sales competency model is not suitable for it. So this thesis can be seen as the application and exploration in the real estate industry.Through literature review, observation, behavioral event interviews and so on, I constructed realtor competency model.The main research process:on the basis of literature review I practiced in a real estate company and obtained a large number of first-hand materials and designed the realtor competency model questionnaire. And then I analyzed the date through using SPSS statistical software and constructed realtor competency model. Meanwhile I analyzed effects of five factors to competency level and applied the model to job description, recruitment, training and development, performance appraisal and compensation management.This thesis focuses on analysis of issue from theoretical aspects and getting real information in practice. The construction of realtor competency model remedies the lack of research in theory and practice.