Study Of Small Furniture Manufactures Sales Logistics Strategy Optimization

Thirty years of reform and opening up, with China's economic sustained development, infrastructure construction has entered a vigorous period of unprecedented expansion of domestic demand for the furniture industry to bring new opportunities. At the same time, market competition becomes increasingly fierce competitive,and environment facing furniture enterprises are also increasingly grim. The logistics have been unprecedented attention,when logistics as a source of business"the third profit", especially in reducing costs and increasing the potential for increased productivity smaller, more and more difficult to open up the case of profit margins. However, original concept of logistics management and logistics system of many enterprise has been unable to solve the problems in existing work, small furniture manufacturing logistics management, especially in sales and distribution logistics managemen need to be resolved immediately. At the same time, the emergence and development of third-party logistics for the majority of furniture enterprises to provide modern logistics,,and it is more important for furniture enterprises to provide an integrated logistics operation mode,that is small quantities of inventory replenishment to become more economical.And TPL create a mode,that is more efficient, more secure, higher-quality, lower-cost logistics service than supply-side and demand-side that use of self-operation of logistics service system.In this thesis,integrated logistics situation and depth analysis of problems in logistics management, it has a detailed SWOT analysis for logistics management of furniture industry. Based on this argument by furniture industry in the sale of third party logistics logistics advantages, and propose to address third-party logistics companies based on sales and distribution of the three models. And in-depth analysis HaoHeng Furniture's market of WuHan,it give optimal mode selection.Finally, HaoHeng Furniture Co., Ltd. wholesale distribution logistics regional agency empirical demonstration mode.