A Study On The System Of The Adventure Tourism Development Of Qinhuangdao

Nowadays, with the rapid development of tourism, traveling has become one of the most important entertaining ways in China. With the improvement of life quality, the requirement on traveling has also been enhanced. The explorative traveling can just meet that requirement. Especially in recent years, it has gained wide interests and become the indispensable parts of plans of the relevant departments in many provinces and cities.The Adventure Tourism not only shares the common functions of Tourism, like economic, social and environmental function, but also has its own functions, like product, propaganda and guiding function. Product function refers to the series of products to fill a number of gaps in the domestic original products and satisfying the tourists and strengthening the competition and attraction of the products in the tourism market. Propaganda function means that Adventure Tourism itself is full of risks, hardships and zests and it always becomes the focus of the public and socialites and news media, rising to sensational reactions in the society. Guiding function refers to the demonstrating performance of the adventure products and this function contributes to the development of other products and the upgrading of the products.This paper mainly is based on the relevant theories of the tourism, further explaining the concept and connotation of adventure tourism, concerning the situations of our national adventure tourism development and taking advantage of the theories of the product life cycle, combined system of tourism and the continuous development of the Tourism Industry, from basic level, focus-level and the aims and functions of the development of Adventure Tourism,etc to study the team of the adventure tourism development. According to the study and analysis of the situations of the adventure tourism development in Qinhuangdao and target market, the creation of product design, adjusting the positioning of the target market, perfecting and improving of the organization work and the diversification of marketing and marketing means and so on, to point out countermeasures study on the development of adventure tourism development and perfecting the structure of tourism products.The development of the adventure tourism in Qinhuangdao based on the theories of adventure tourism development. After analyzing the tourism resources and tourism market in of Qinhuangdao, First of all, carefully plans are needed, new products proposing modern concept and creative thinking should be explored, the appropriate marketing system should be researched in the explorative traveling development. Especially in the area of products designing, After putting series of common leisure and adventure tour, we can focus on the some items with its own features. All these tour features will upgrade the famous level of Qinhuangdao and further economic and social development of Qinhuangdao.