Research On Mountain-based Adventure Tourism Development

China is a mountainous country, which mountain scenic area occupiesan important position in the whole tourism industry development in ourcountry. The current tourism development in China is in transition period,the mass tourism product is gradually replaced by a more diverse leisuretourism product, which put forward new requirements and challenges forthe mountain scenic zone in the new period of development. Mountain sceniczone in China has long existed single product structure, the backwardmanagement mode, and environment condition is becoming more and moreserious problem, which needs through innovative product structure anddevelopment model to be solved, and the development of mountain-basedadventure tourism is one of the feasible solution. Laoshan scenic areais the main place of Qingdao city residents to take part in outdoor sports,the choice of Laoshan scenic area as the research object has a certainpractical significance.The purpose of this paper is to combine the greenway theory and designprinciples to put forward Laoshan mountain-based adventure tour line,future product structure upgrade and provide reference for sustainabledevelopment for the Laoshan scenic area. First, the paper summarizes theconcept of the greenway and mountain-based adventure tourism, andanalyzes the modern greenway practices and at home and abroad, aim at thesituation of mountain adventure tourism is constructed based on the theoryof greenway-based mountain adventure tourism. Then through data analysisand field investigation, paper using PEST analysis the facts thataffecting the demand environment for Laoshan adventure tourismdevelopment. Again, from the perspective of tourism supply, the paperanalysis of Laoshan adventure tourism resources situation. Based on theanalysis of demand environment and resource environment, combining with greenway design principles, the paper put forward different types ofroutes suitable for Laoshan adventure tourism activities. Finally, thepaper targeted proposes marketing strategies for Laoshan adventuretourism development, as well as the safeguard mechanism, which resultingthe article research frame.Study gets the following main conclusions:First of all, the development of adventure tourism in Laoshan scenicarea has great potantial, the proportion of Qingdao city residents toparticipate in outdoor sports is high, the potential of adventure tourismmarket scale is huge, the Laoshan scenic area adventure tourism resourcesare rich, is the most important place of Qingdao city residents to carryout outdoor sports.Secondly, on the basis of data analysis and field survey, and combinedwith the opinions of the outdoor enthusiasts, this paper proposed Dahedong forest park is the key of the future Laoshan adventure tourismdevelopment, has the potential to be mainly Laoshan adventure touristsdistributing center. It also combined with the greenway design principleson Laoshan adventure tourism route design, include hiking routes, wadinglines, cycling routes.Finally, Laoshan adventure tourism development need rich marketingstrategy, which build the adventure tourism as new destination brand inLaoshan scenic area, and thus lead to the development of adventure tourism.In the process of adventure tourism activities to carry out a series ofproblems in Laoshan, the paper put forward the Laoshan adventure tourismdevelopment safeguard mechanism in the future.