Emergency Network Public Opinion To Guide Mechanism Studies

With the rapid development of Internet and communication technology, tremendous changes have happened in the opinion spreading pattern. Problems and ideas in people's real life can instantly spread north and south since Internet and mobile phones as the opinion platform, therefore the individual opinions can easily transform into public opinions in Internet. Negative opinions always flood in the environment of Internet, like something which involves network violence, network catharsis, network rumors and so on, especially after the occurrence of unexpected events. How to improve the relevance and effectiveness of network guidance to public opinions in our country, and how to implement network guidance to public opinions about the emergent events with scientific and rational manner has became one of the significant and hotspots problems for government, researchers, medias as well as the public.This paper has thoroughly described and analyzed the recently typical cases of the domestic and international network opinions about the hot emergent events with different angles from Sociology, Communication, Journalism, Political science, Management science, Psychology, etc, then the author studies the concepts, characteristics and types of network opinions for emergent events in China, and proposes "Eight-point ideas" to improve the guiding work about network opinions to unexpected events in China. It can be described as follows in detail:First of all, with the risk society as the entry point, considering to the emergent events in risk society perspective at present, this paper analyzes the network opinions to classic cases about emergent events in different dimension, in order to pave the theoretical and technological ways for expanding in-depth and follow-up demonstration.Secondly, the paper has demonstrated the necessary theoretical support about guiding work to network opinions about emergent events and analyzes the features and types to network opinions about emergent events, optimizes and proposes the concept of network opinions about emergent events, points out the negative impact to the network opinions about emergent events, expounds the importance and significance to enhance the guiding work for the network opinions about emergent events in China.Thirdly, the paper studies currently difficulties faced by our guiding work for network opinions about emergent events and analyzes the deep reasons about those problems, then, the specific experiences which are suitable for China about guidance and management to network opinions about emergent events have been pointed out and summarized, after that, some good ideas for next step studying are provided based on analyzing and reading the literatures carefully.Finally, some significant conclusions about general principles of network guidance for network opinions about emergent events are achieved. Absorbing in advanced measures from foreign practices,"Eight-point Ideas" to improve the guiding work about network opinions about unexpected events in China is proposed, aiming at providing a light to the further research about the fundamental theory in network opinions about emergent events.Study shows, only through the joint effect from the government, media and Internet users, can be truly realized the positive, active, scientific and efficient guiding to network opinions about emergent events. This research has paved the way for further theoretical studies for the guiding to network opinions about emergent events, has provided good ideas for next step research, and offered a light for government to develop the relevant decision-making for the guiding work to network opinions about emergent events.