Image Creation Of TV Presenter

With the rapid development of television medium, the number and types of programs are increasing, a well as the number of hosts. As for a program, the audience perceives the images of the hosts first, then the content and the overall image of the program. That is to say, the images of the host are on behalf of the medium image in a great sense.Therefore, the images of hosts have a vital influence on the broadcast effects of the entire program and the image building of the media. The issue of hosts'image building is significant with the increasingly rich television programs today.In the thesis, the author first explains the concept of television program host and analyzes in two means of classification—the types of programs and the styles of hosting. Then combining traditional Chinese aesthetics theory, the author elaborates the content of hosts' internal images and building methods. Furthermore, definition of the hosts' external images is made, building method is further explored and the opinion that internal images and external images should be harmoniously united is put forward. Lastly, the author mentions host images win the audience recognition and particularly mentions personal charm building, performance properly adding and gender advantages of hostess, in order to provide certain practical reference proposals to Chinese contemporary hosts' images builders.