The Current Situation And Optimization Strategy Of Educational Public Sentiment In Internet Social Media Era

In the internet social media era,various opinion of the public on all aspects of social affairs can be expressed freely and easily through the new media.In recent years,major public sentiment events have occurred frequently in the field of education.Some one-sided emotional views,opinions,and even rumors are often spread rapidly among the social media.Due to the lack of scientific and effective strategies,the relevant educational public sentiment is difficult to dispel,which seriously affects the healthy development of education and for social harmony and stability in a critical historical period of China.Practice shows that scientific and rational development of educational public sentiment is of great significance and value to the operation process of educational policy,the harmony and stability of educational environment,and the healthy development of the whole social system.The research field of educational public sentiment has also attracted the attention of scholars and became hot.However,the related research of public sentiment on education is not mature,relatively weak theoretical research,lack of research paradigm of standardization,which leads to the lack of education public sentiment analysis ideas and research method of consensus,the selection of research object and related results also appear certain homogeneity phenomenon.In this study,the author analyzes the 2017 Shaanxi daily report of educational public sentiment as object.Using the content analysis method to classify the objects from the topics,time correlation,carrier,discourse tendencies,influence and other dimensions.,and through the comparative study method,the study try to summarize the characteristics of public sentiment on education in the era of the social networking,that is pluralistic,extensive and profound,broad and profound,emotional,real-time and perishable,periodic and repeated.From the perspective of agenda setting theory,this study explores the path of the formation and development of public sentiment in the social networking era,and the influence of news reports of professional news organizations and social media on the educational public sentiment.Trying to sort out the shortage of educational public sentiment work and the difficulties faced,this study holds that the education of public sentiment work needs the joint efforts of the whole society.On the basis of this,the optimization strategy which contains raising awareness,dynamic governance,establishing and perfecting the mechanism,strengthening collaboration and study,are put forward.