Network Microblogging Audience Research

The present is the "national micro-blog" era, where everyone has the right to speak. This paper focuses on everyone, aimed at in recent years our country network micro-blog audience research, through the study of documents, questionnaire investigation, content analysis and other methods, the micro-blog audience draw the following main conclusions:1, equal numbers of men and women, has a young, highly educated characteristics, taking the university student and enterprise staff, the majority concentrated in the big city.2, the use of high frequency, login and update of the adhesion of the strong self motivation, the strongest; expression; use level and personal communication style is closely related, self orientation of strong; of micro-blog higher degree of confidence; on the celebrity micro-blog, as well as a hot topic of micro-blog is concerned, but the concrete content from this perspective, attention content varied, unpredictable.3, Micro-blog audience guide is very important. Nowadays, micro-blog audience facing a deluge of information, the problem such as false ones. While the micro-blog of opinion leaders in the dissemination of information, agenda setting and guide public opinion plays a huge role, largely guide and affect the audience, so on this point the author puts forward the strategies and suggestions, hoping to create a clean network environment.Research in further improving the media, to better serve the audience has positive significance.